$6 Instant digital download
UGC Ad Audit

Find out exactly why
your UGC ad gets scrolled.

A self-diagnostic checklist built from 300+ UGC ad edits. Run your ad through it in under 10 minutes — and know exactly what to fix.

Get the Audit for $6 →

Instant access · PDF + checklist · No calls needed

The Real Problem

Your UGC footage isn't
the problem. The edit is.

Most UGC ads lose the viewer before the first second is over. Not because the creator was bad. Because something in the edit made it look like an ad. Wrong opening frame. B-roll that breaks the native feel. Pacing that's too polished. Captions missing. No clear CTA at the end.

The moment it feels produced — they scroll. And most brands never find out why.

This audit gives you the exact checklist we use at UGCraft — the same questions we ask before we touch the timeline.

What's Inside

5 sections. 20+ checkpoints.
Built from real edits.

Every section targets a specific failure point we've seen kill UGC ads on Meta — from the first frame to the final CTA.

Section 01
Hook Check — First 3 Seconds
  • Does a text hook appear in the first 2 seconds?
  • Does the audio hook match the text hook?
  • Does the opening visual match the hook's energy?
  • Are all three hook types aligned — text, audio, visual?
Section 02
B-roll Check — Native Feel
  • Is there any stock footage or generic product shot?
  • Does the B-roll match what the creator is saying?
  • Are there any cinematic transitions (wipes, fades, zooms)?
  • Is B-roll frequency controlled — not overloaded?
Section 03
Pacing Check — Platform-Right Rhythm
  • Are captions on-screen and synced throughout?
  • Does the edit energy match the offer (calm vs high-energy)?
  • Are shot holds within 1.5–2.5 seconds on average?
  • Is dead air, filler words, and re-starts removed?
Section 04
Asset & Structure Check
  • Was a reference ad used as the style benchmark?
  • Did the creator follow the script — is the hook in the footage?
  • Is there a clear, specific CTA at the end?
  • Does the ad open without a logo or brand re-intro?
Section 05 — Signature Check
Gap-Aware Editing™ — The UGCraft Standard
  • Does the first frame earn the second frame?
  • Does the edit feel captured — not produced?
  • Is there anything in the first 5 seconds that signals "this is an ad"?
  • Does the edit protect the native feel all the way through?
What You'll Know After

The 4 things that kill
most UGC ads on Meta.

The audit is built around the exact failure points we see repeated — across brands, budgets, and niches.

🎯
Misaligned hooks — the visual says one thing, the text says another
Most UGC ads have a written hook and a visual hook that contradict each other. The viewer's brain registers conflict — and scrolls. This section tells you if yours are aligned.
🎬
B-roll that breaks the native feel
One stock footage clip. One cinematic zoom. One cutaway that doesn't match the narration. That's all it takes to make a viewer aware they're watching an ad. This section catches it.
⚡
Pacing that's too polished — or too loose
Platforms like Meta have a natural rhythm. If your edit is too smooth, it looks produced. Too choppy, it feels amateur. This section shows you where your pacing is leaking watch time.
📣
No CTA — or a CTA that lands too late
The ad does the job but leaves the viewer with nowhere to go. Or worse — the CTA exists but comes after the viewer already checked out. This section confirms whether your CTA is working.
What Comes Next

This is just the start.

The audit shows you what's broken. If you want it fixed — that's what UGCraft is for.

1
$6 · You Are Here
UGC Ad Audit
Run your existing UGC ad through the checklist. Know exactly what's failing and why. Takes under 10 minutes. No calls, no back-and-forth.
2
$300 AUD · Trial
2 Trial Creatives
Want to see what your ad looks like when the audit issues are actually fixed? We edit 2 UGC creatives using Gap-Aware Editing™ — so you can see the difference before committing to anything long-term.
3
Monthly · Retainer
UGCraft as Part of Your Team
For brands and agencies that want consistent, conversion-focused UGC editing on an ongoing basis. We become your in-house UGC editing team — without the overhead.
Get Instant Access

Know what's wrong with your UGC ad. Today.

$6. Instant download. No fluff — just the checklist we use on every edit.

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Instant access · PDF checklist · Built from 300+ UGC ad edits